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Chapter One:
How to sell to online 'lookers' -- who buy offline
Chapter Two:
Focus, focus, focus
Chapter Three:
If you are ever in need of advertisements or promotion ideas
Chapter Four:
Simple things to test in your marketing and advertising
Chapter Five:
Quick and Dirty Marketing Checklist That Will Make You Money
Chapter Six:
An incredible gift to make your business sizzle
Chapter Seven:
Eight simple ways to stand out from the crowd
Chapter Eight:
Marketing to women – bigger buyers than all of Japan
Chapter Nine:
Creating your own "Calgary Stampede" Of New Clients
Chapter Ten:
The power, and danger, of your database
Chapter
Eleven: Simple postcard to get them buying
Chapter
Twelve: Of the fastest ways to bring cash in the door
Chapter
Thirteen: A simple way to build ties with your clients and employees
Chapter
Fourteen: Don't use this as an excuse in your marketing and
advertising
Chapter
Fifteen: Who else wants to save 50% on their advertising?
Chapter
Sixteen: 0% savings... or 200% returns?
Chapter
Seventeen: Hope your summer has been going well!
Chapter
Eighteen: Which of these businesses do you think will survive?
Chapter
Nineteen: Can you find a way to use this technique?
Chapter
Twenty: If there was just one thing....
Chapter
Twenty-one: A Profitable Pirates Gold Booty Challenge!
Chapter
Twenty-two: The power of the right message to the right market
Chapter
Twenty-three: Lessons from the WAWA
Chapter
Twenty-four: Tips from the road... million dollar ideas from the
twins
Chapter
Twenty-five: Calling all Marketing Mavericks
Chapter
Twenty-six: Follow this and you WILL prosper in your business
Chapter
Twenty-seven: I was WRONG!
Chapter
Twenty-eight: What's YOUR backup plan?
Chapter
Twenty-nine: Are you a new generation marketer?
Chapter
Thirty: Are you criminally negligent?
Chapter
Thirty-one: Who's your scout leader?
Chapter
Thirty-two: Is it an investment, or an expense?
Chapter
Thirty-three: One very classy affair
Chapter
Thirty-four: Birthday smirthday!
Chapter
Thirty-five: Can you use long copy for selling soda?
Chapter
Thirty-six: Do 500 men love their wives?
Chapter
Thirty-seven: Marketing Reminders for October and November
Chapter
Thirty-eight: What can you do when a "good" ad goes bad?
Chapter
Thirty-nine: How can you make them trust you?
Chapter Forty:
Marketing lessons from the master (Master Yu, that is)
Chapter
Forty-one: The power of a simple thank you
Chapter
Forty-two: Cirque du Soleil Delirium...Insanity or Genius?
Chapter
Forty-three: Secrets That Will Solve Nearly Any Business Problem You Have — The
"Copy That Sells" Report
Chapter
Forty-four: No one will read all those words!
Chapter
Forty-five: Are you an overachiever?
Chapter
Forty-six: Marketing by Toyota
Chapter
Forty-seven: Mountain woven million dollar advertisement
Chapter
Forty-eight: How long do you keep in touch with prospects?
Chapter
Forty-nine: What do you do when it just ain’t working?
Chapter Fifty:
Power words to boost your response
Chapter
Fifty-one: How do you make them ‘feel’ your advertising?
Chapter
Fifty-two: Could you do something like this?
Chapter
Fifty-three: Entrepreneurs share their deepest darkest secrets…
Chapter
Fifty-four: ATTENTION!
Chapter
Fifty-five: Myths about direct response marketing – online and off
Chapter
Fifty-six: Do your materials scream "This has nothing to do with
you!"?
Chapter
Fifty-seven: The mind-boggling power of a print newsletter
Chapter
Fifty-eight: Who are you targeting... and why?
Chapter
Fifty-nine: If there was just one thing I could take with me...
Chapter Sixty:
You know – I love Calgary – but enough is enough.
Chapter
Sixty-one: Turning a $10 lead into a $1,200 lifetime client.
Chapter
Sixty-two: The Hells Angels are doing it – maybe you can too?
Chapter
Sixty-three: Sales Letters... long or short?
Chapter
Sixty-four: MLM Secrets That ANY Business Can Use...
Chapter
Sixty-five: The problem with the Internet
Chapter
Sixty-six: Kickin Your Holiday Sales Up 5 Notches
Chapter
Sixty-seven: Happy holidays!
Chapter
Sixty-eight: Getting ready for your best year ever
Chapter
Sixty-nine: What is the most profitable daily action you can take?
Chapter
Seventy: Secrets of making 2007 YOUR year...
Chapter
Seventy-one: How to write a great sales letter
Chapter
Seventy-two: Are you oblivious to the gold around you?
Chapter
Seventy-three: The power (and profits) behind taking action
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