Recent Marketing and Advertising Articles
for Your Small Business
Chapter Twelve: Of the fastest ways to bring cash in the
door
Every business needs to have an arsenal of tricks they can use
to improve their revenues.
Things happen...
...customer demand decreases due to competitive offerings
...seasonal sales impact your income consistency
...world events can pose pressure on your client’s weariness to
buy
...changes in staff can cause resistance from customers
There are a million things that could happen, so you need a
backup plan.
They key is to try a number of them, then keep the results in a
binder or file you can reference later.
Here are a number of proven winners:
1) Mail to your house list more. By far, this is the biggest
opportunity you have. Most companies do nothing with their house list, and when
they do are surprised by how many people buy and thank them for mailing. Mail a
"thank you for being a customer" postcard or card – offer them a cash credit on
future purchases... offer them a reason to buy more and buy more often.
2) Write 3 press releases and send them to online press
directories and offline media contacts.
Here are some online pr sites (you also need to visit
http://media.ducttapemarketing.com/ for more tips on pr)
3) Pick up the phone. A simple little tool on everyone's desk.
Make some calls to your existing clients and prospects. Ask them how they are,
what they like (and dislike) about your offerings, and what else you could do to
make their life or business better. It is rare to hear from suppliers these
days, so be the one that does call. Calling 10 clients a day will work wonders
for your revenues!
4) Find a trade related magazine that your ideal clients are
reading, then run a WANTED advertisement. Something like:
============================
WANTED
8 Individuals Who Fit the Profile below Reward Offered
[profile of your perfect client]
If you fit this description, call us today and be one of the
first 8 to call. You will receive a FREE ____ and an additional ____ as part of
a limited time offer. Call now though, there are only 8 spots available... and
they will go quickly.
============================
Simple?
Yes! That's the whole point. I ran this type of ad for a client
this past week and got a phenomenal response to an event we hosted on
Saturday.
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