Recent Marketing and Advertising Articles

for Your Small Business

TIP: A great way to keep in touch with people, use the people story angle, and lock your employees in as lifetime employees is to use *them* as the star of your promotions.

Have a newsletter or promo that goes out telling a strange or unusual story about what happens in the office while you are gone. And just this time they decided to surprise the boss and offer you a deal that has never been offered before – once in a lifetime type of angle.

This brings "the underdogs" or "the people who do the actual grunt work" to the front lines and lets them give you things that are not available at any other time or way.

Also, by making your employees the star in your promotions they will love you forever. We all crave recognition – what better way than to plaster their funny story around along with their picture and send it out to thousands!