Recent Marketing and Advertising Articles
for Your Small Business
Chapter Fourteen: Don't use this as an excuse in your marketing
and advertising
Many business owners use time (or lack of) as an excuse for
poor follow up. This is not a reason to ignore this simple thing.
Hire it out!
You can find very inexpensive help that are experts at sending
out direct mail letters to a select database on a weekly basis.
If you are not doing this – you are missing out on the bulk of
your profits with this one simple thing. Try a mailing house from your local
pages, or you can also go to http://www.elance.com and post a project request
and see if you can find someone qualified to help you out. Elance.com is one of
the best places online to find qualified help at pennies on the dollar! Test it
out next time you have some writing to be done, web work, graphic design – you
name it.
But, if you are looking for qualified copywriters, elance.com
is not your best bet. Why? Because any good quality copywriter avoids elance
like the plague. It is designed for price competitive buyers – not performance
based results. You may get decent copy done – but if results are important to
you – hire someone who prides themselves in the results they get – not how cheap
they are!
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