Recent Marketing and Advertising Articles

for Your Small Business

I do, that's for sure!

Substantial savings can be had in major newspapers and magazine publications with 2 things called "standby advertising and remnant ad space."

Both magazines and newspapers have ad buyers back out at the last minute for one reason or another. Or, they also will have empty space that they have not sold ads to fill.

Ask them the following "what is your remnant space discount?" and "what is your distressed space discount?"

They all have empty space; try to get a piece of it at a large discount. They may not admit it at first, but with some pressing, chances are good they will accept your offer to pay in advance of the ad running, and having camera ready ads ready to run at a minutes notice.

They would much rather collect your money than run a public service style ad in its place that makes them no money at all!

You may have to have camera ready ads in their hands along with a check for the correct amount.

If they agree to let you in at a big discount, they can insert your ad in a space that otherwise would have sat empty.

Certainly worth a call or two to your targeted media reps.