Recent Marketing and Advertising Articles

for Your Small Business

I would like to expand on the past post below about saving 50% on your advertising. I have replied to "K's" post but thought this warranted a separate post as well.

Because there is more to this story than I originally shared.

WHY is this important to your bottom line?

Last minute details can definitely mean big savings – and even bigger profits.

Think about it:

If you invest $1000 in an advertisement and make $1,500 profit = you are happy with the results.

But if you get the space at 50% off – you will have either doubled your profits – or more! Let me explain... you could either take the 50% savings on the same sized ad... or you could double the size of the ad and invest the original amount.

Twice the ad space (or run 2 smaller ads for the same price) could mean MUCH MORE than double your profits.

You have to test it – but double the ad space gives you more room to compel them to order... more copy means more sales.

So that 50% reduction in ad space can mean a 2x – 4x return in your profits.

Worth some testing? I'd say!

All by asking about remnant space and distressed ads (they all have them – despite what they will initially tell you. Send them a check for 50% off – along with your camera ready artwork – only to be cashed if they run in a distressed / remnant space.) See how fast they will "find" empty space!