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for Your Small Business

Why do only 5% of businesses keep in touch with their Customers?

How do you keep in touch with your clients after the initial sale? If you are like 99.9% of businesses I deal with, you never follow up with them after the sale – or very infrequently to say the least.

Companies consider it a hassle to follow up with their customers. They don’t know what to offer them. They give all sorts of excuses.

Yet, it’s the biggest reason why businesses go BROKE!

Never ceases to amaze me – you fight, fight, fight for every new customer. Lower prices, add-ons, extra services etc – all to win the deal. You deliver on your end of the deal –

then you drop them like a dirty shirt.

Never to be contacted again.

Throwing money out the door.

They now know you, like you and trust you – if you have done your job right and your product fulfills on its promises. They are READY to buy from you again… without a moment's hesitation. Yet, you never ask them if you can sell them anything else.

Are you catching the absurdity here?

It is so common it is scary.

And it is so easy to fix.

Funny thing – a famous author used to throw out his customer names after they first bought. Then he started mailing to them once a year – his business doubled in size. Then he mailed them every 6 months – doubled sales again. Then every 3 months – doubled sales once again.

Eventually, every single week a new mailer went out to his client base.

Every time he sent another promotion, his customers lined up with money in their hands and smiles on their faces!

His customers rejoiced!

Finally, someone that understood that customers don’t want to be sold to only once. They want to become your friend and to buy from you time and time again – celebrating in your financial success along the way. His clients actually looked forward to receiving their weekly promotion in their mailboxes because the information was always educational, entertaining and VERY compelling. Those times when he took a month off for holidays, his clients would write him asking if everything was ok!

It’s true – yet are you mailing your clients on a regular basis?