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Chapter Twenty-four: Tips from the road... million dollar ideas
from the twins
My daughters are turning 6 in a couple months and starting
grade one in 2 weeks... YIKES!
Time flies.
If you have been on my newsletter list for some time, you would
have seen some of my articles I wrote about the girls (Katrina and Hailey).
They are identical twins born almost 6 yrs ago at a whopping
3 pounds each! We are blessed and they are perfectly healthy little fireballs...
always ready to get into some trouble whenever they can find it.
Anyhow, I learn a ton about life and business just by watching
the 2 of them play.
I have written articles about my "learnings" and those
articles have been published in a few different languages now.
Even a book was spawned out of my stories about them!
Some vacation time this summer got me thinking about how much I
miss writing about them, so here you go:
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10 MORE Small Business Success Tips from the Twins
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(1) Wrapping paper madness! Ready, fire, aim.
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Patience is over-rated.
When you are ready to get rolling with something, go with it.
Grown-ups over think things and forget that only way to get ANYTHING done is to
take action.
You can worry about the consequences after you do it, but if
you sit around thinking about it forever and never do it, you failed the
test.
Way too many people I have spoken with are afraid of taking
action, they would rather sit back and talk about the billion dollar ideas they
have and how great they will be... if only they could actually DO SOMETHING,
they might actually succeed.
Kids don't care if they flail about madly while opening
presents or even just playing... why do YOU care so much?
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(2) Cheesy Toys ROCK!
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McDonalds gets this. Most businesses don't.
Much of McDonalds success comes from imbedding their 'golden
arches' into kids' minds from a very young age. And their toys are the icing on
the cake. Kids LOVE those cheesy toys more than anything.
How can you use ideas like this? What would your "adult" buyers
like as a bonus with your product or service? Remember,
http://www.orientaltrading.com is a goldmine of ideas. And NO, they are NOT too
mature for something like this!
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(3) Rest before the big day.
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If you don't rest up and prepare yourself for those big days,
you are going to burn out rapidly. For example if you have a big event coming
up a big promotion or sale a big mailing whatever it is... don't wait
until the last minute and wear yourself down.
My kids were sooooo wound up the day before holidays that they
got no sleep and ended up sick the day we left not exactly what they had
planned!
[Besides when you are rested you come out of the starting
gates with a BANG and no one will even know what hit them!]
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(4) Sharing can feel daring
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But it can also be more fun and rewarding than anything you've
ever done before. Share your wisdom, knowledge and stories with those who need a
"picker-upper". Inspire others teach others give them something to admire
about you. It feels awesome, and it will forever make an impression in their
minds.
SIDE BENEFIT: when you share information with others via
teaching, you actually learn more as well. When you have to clarify in your mind
how to say it and do it you'll find it permanently "wires" it deeper into your
own mind.
Help others and help yourself.
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(5) Run with reckless abandon
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Take no fear for what may happen when you are running at full
tilt.
Why do most of us 'adults' lose our reckless abandon? I guess
some people still have it many of it in negative forms. But so few people are
willing to give it their all without fear of repercussions.
It is the reason so many people dream of running their own
business... but never do.
It is the reason so many people go about life bumbling along in
jobs they hate, while meanwhile down the road is the perfect opportunity for
them... if only they looked for it.
It is the reason our society is drowning themselves in
depression pills.
Here's the cure for it all: run, be free, give it your all, do
what scares you, run naked every once in a while (see the first 10 tips
location below). When you let loose a little, you may just find the big
breakthrough you've been looking for.
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(6) Find your best toy and stretch every ounce of fun and
enjoyment out of it
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In business, we are all marketers. And one of our "toys" should
be our advertisements and sales materials. We play with them strive to find
the best ad that keeps us entertained (and in the money) for as long as
possible.
So don't get bored of your toys! If they are still working, and
are entertaining you in the right way keep playing!
People change their working-perfectly ads for no reason.
Why?
Just because you are bored of it doesn't mean it won't make you
money... the next shiny object may look cool, but chances are good it won't be
nearly as durable or as much fun as your previous "toy".
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(7) Go camping every once in a while
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Back to basics. No phones, no cells, no Blackberrys or email...
now THAT sounds like a great way to spend some time.
We stayed at my sisters land in Montana and slept in a tent
for a few nights (her cabin is being built but not ready yet).
It was very refreshing (and tiring in many ways) to go back to
the real basics.
In business, we tend to overcomplicate things... and by going
back to the basics you can have some incredible insights!
Go lock yourself away from your computer and phone for a
weekend and write (by hand), plan, and think about your business and where you
want it to go.
Don't take any reading material or ways to access email.
Trust me, this is TOUGH to do but well worth it in the
end.
I DARE YA!
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(8) Eat your fish catch what you eat and dont expect
everything to be handed to you
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Katrina and Hailey went fishing for their first time while on
vacation! They LOVED it. Caught 3 and watched as they were cleaned, prepared
and cooked. Then gobbled up their catch.
It was quite amazing to them to see where fish come from!
They love to eat fish... but this was a first to see where it
originally came from.
Now they know how to do it again and again and again.
And the key in your business is to learn how things are done,
right down to the core basics.
You don't have to do everything yourself I recommend you
don't try. But you should learn for what makes it work, and work well.
For example, I encourage my copywriting clients to learn what
direct response marketing is and how sales copy is written. That way, they
know what work goes into it and what to look for in a well written
campaign.
They will never invest the 3,000 hours I have in writing copy
but they will always know what makes for good copy... just like good fish. You
don't have to catch it to enjoy it!
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(9) Stretch your comfort zone... far.
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The girls are princesses... they like dressing like princesses,
playing with princesses, and having tea parties with the princesses. So for me
to get them out of their comfort zone has been a challenge.
But I DID IT!
I just enrolled them in Tae Kwon Do (with me alongside them). I
am determined to motivate them to stick with it... my hidden agenda is to get
them to be black belts before they are 12 so I will have much less to worry
about with any "boy trouble" they'll be able to look after themselves heey
ya!
They won't be comfortable doing it for the first while, mainly
because it isn't ballet! But once they get used to it and start getting good
they are going to love it!
Find the things that you need to "expand on" in your life
then just do it. Suffer through the uncomfortable parts and it WILL feel better
in no time.
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(10) R & R is a necessity make it a daily practice no
matter how much you want to play
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Kids can play full out but eventually they tire out... and
get grumpy and whiny. When they know to stop for even 2 mins, take a quick
break... and they are raring to go again.
In our fast paced, rush rush society, we need to heed this
lesson more than ever.
If you don't take some downtime during the day, you will burn
out and it will hurt your business.
Whether it is meditation, reading, talking a long walk,
exercising, getting a massage... whatever your choice is... make it a daily
practice.
Your business and income depends on it!
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