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Chapter Twenty-eight: What's YOUR backup
plan?
The one negative/funny experience that my wife Kari and I had
in San Fran happened to be our "romantic dinner night".
We were highly recommended to dine at Cafe Kati in the Pacific
Heights Area.
A quaint litter restaurant with eclectic taste, narrow
hallways, dark exotic walls and the faint aromas of delectable dishes. We even
got the best table, with the best view, thanks to reserving online. We ordered a
nice bottle of Merlot, some peanut crusted prawns for appetizers and I ordered
the miso glazed black bass in a dashi broth for my main course.
Yum!
Watching the other dinners come out and be delivered to the
other guests was purely teasing... and only builds the hunger pains.
The wine was excellent, and the prawns were to die for.
NOW we were really looking forward to the main course.
Until...
BANG! CLANG, CLATTER, BANG
Pots and pans went a flying in the kitchen area, someone could
be heard screaming in frustration. Something BIG was up.
Not quite sure what was happening, we kept enjoying our wine
until I noticed a mass exodus of our fellow patrons. Just then the waitress
comes over and says...
"You have to leave NOW! Our chef/owner is having a really bad
day and is closing up for the night."
Then she gave us the bill for the wine and appetizers!
So we had to guzzle our $50 bottle of wine – and walk out in
search of some dinner.
Not impressed.
Now, what happens to a business that has no backup plan in this
kind of situation?
#1 – someone like myself goes online and tells the world about
our bad experience – remember – http://www.cafekati.com – who knows how many
people may read this, or hear of this from others.
#2 – they have received a formal complaint from us
#3 – I have told everyone we know this story... yes, it is
funny, but I would never go there again
#4 – 10 tables x 2 at each table = 20 people who each tell 10
people = now you have 200 people at a minimum who know the chef at this place is
a flake!
and...
#5 – the person who recommended me there (all the way from
Calgary Canada) now knows and will never tell anyone else again about this
place. And he knows a lot of people!
Total damage done = massive.
What could they have done?
They should have had a backup plan in place. Backup staff,
chefs, whatever... find a way to keep the doors open and serve your guests. And
NEVER ask them to pay for the crappy service you gave them. You should bribe
them to come back not charge them for abusing them.
What do YOU have in place for your business for backup?
What would happen if your computers disappeared over night?
What would happen if you fell ill for 3 months?
You must think about your backup plan – if you don't the damage
can be massive and take you years to overcome.
Think about what COULD happen... then make sure it doesn't!
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