Recent Marketing and Advertising Articles
for Your Small Business
Chapter Thirty-one: Who's your scout leader?
We all need spies. Lots of them.
As a business owner, it is always tempting to try and do it all
yourself. BIG mistake. There is no possible way you can be all and do all... so
give it up!
Case in point: as mentioned previously, my firm has been taken
on as the premier marketing provider for a very large land/home developer. Their
main target audience is the affluent... those interested in buying million
dollar plus properties.
I have spread the word amongst business associates in the
cities we are working in to keep their eyes open. To look for new developments,
existing developments marketing themselves, to non-related but higher end
products or services... to anything that is being marketed to the affluent.
And some amazing companies and developments have started to
filter down to my desk.
Ones that can make GREAT partners, and make for even better
marketing ideas.
Getting myself on all of their lists, announcements, and sales
campaigns is a true sign of what they do – and where they fall apart.
Even the best of the best in this field seem to be lacking in
consistent marketing efforts.
Which is a great opportunity for us!
We can learn what they do that IS good – and what they are
missing the boat on so we can make sure we don't.
I urge you to do the same.
Plant the seeds with friends and associates to be on the
lookout for great marketing and business ideas – be it in your exact industry or
not.
One great idea can make you a fortune! PLUS save you months or
years or trial and error.
With that in mind... if you know of any high end housing or
commercial developments with stellar marketing and branding campaigns in the
works, PLEASE let me know!
Anything submitted to me will gladly be sent a very special
book set from me.
Send to troy@careswhite.com – make sure you tell me how best to
get a hold of you as well.
Here's to your scout leaders!
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