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Chapter Thirty-one: Who's your scout leader?

We all need spies. Lots of them.

As a business owner, it is always tempting to try and do it all yourself. BIG mistake. There is no possible way you can be all and do all... so give it up!

Case in point: as mentioned previously, my firm has been taken on as the premier marketing provider for a very large land/home developer. Their main target audience is the affluent... those interested in buying million dollar plus properties.

I have spread the word amongst business associates in the cities we are working in to keep their eyes open. To look for new developments, existing developments marketing themselves, to non-related but higher end products or services... to anything that is being marketed to the affluent.

And some amazing companies and developments have started to filter down to my desk.

Ones that can make GREAT partners, and make for even better marketing ideas.

Getting myself on all of their lists, announcements, and sales campaigns is a true sign of what they do – and where they fall apart.

Even the best of the best in this field seem to be lacking in consistent marketing efforts.

Which is a great opportunity for us!

We can learn what they do that IS good – and what they are missing the boat on so we can make sure we don't.

I urge you to do the same.

Plant the seeds with friends and associates to be on the lookout for great marketing and business ideas – be it in your exact industry or not.

One great idea can make you a fortune! PLUS save you months or years or trial and error.

With that in mind... if you know of any high end housing or commercial developments with stellar marketing and branding campaigns in the works, PLEASE let me know!

Anything submitted to me will gladly be sent a very special book set from me.

Send to troy@careswhite.com – make sure you tell me how best to get a hold of you as well.

Here's to your scout leaders!

 

 
 

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