Recent Marketing and Advertising Articles
for Your Small Business
Chapter Thirty-two: Is it an investment, or an
expense?
Some people amaze me. They will go out and spend $3,000 on a
big screen television, yet whine and complain about having to invest $500 in
their financial future.
How can that be so?
Does a television help you become more successful? Maybe if you
are watching training dvds or educational shows. But you certainly don't need a
60" screen for that now, do you?
So how can it be so easy for people to justify that kind of
expense... yet whine and complain about the price of coaching programs, training
packages – and live seminars?
It just doesn't make sense to me.
In fact, it boggles my mind.
That tv will not make you money. It will not help you
accomplish more in your business. It will not give you the edge in your
marketing. It will do absolutely NOTHING to help you realize your dreams.
The two things it will do?
Cause you to LOSE money (never heard of a tv that appreciates
in value)... and cause you to LOSE motivation towards doing the things that are
important.
Yes, they look great – and yes, they are a nice "toy" to
have.
But, if you have ever complained about your financial situation
– and you DO own a large tv – give your head a shake!
That same amount of money can be invested in an advertising
campaign that could make you $10,000 profits (or much more).
That same amount of money could be invested in hiring a coach –
that helps you DOUBLE your revenues over the next 12 months. Or it could buy you
that home study course that finally helps you understand how to write better ads
and sales letters – and finally helps you achieve that consistent cash flow you
want.
That same amount of time you spend GLUED to your behemoth tv,
you could be using to connect with others, or writing articles to attract search
engine traffic, or writing a new sales campaign to test against your existing
one.
A few hours a night X 5 nights a week watching the tube is the
equivalent to a FULL WEEK of work (focused work that is).
Think about it – when you watch tv, you are stuck to the tv,
absolutely focused on what is going on, scared to miss a plot line. If you
FOCUSED like that for a full 3 hours a night on your business, WOW!, would you
ever accomplish a lot more.
Next time you sit down to your tv, think hard about how else
you could invest your time.
Financial freedom... or a big screen tv... not a tough choice
to make (at least it shouldn't be).
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