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Chapter Thirty-four: Birthday smirthday!
I got to thinking this weekend about birthdays.
Why?
Because I had one of my own! And I noticed something I'll bet
you've noticed too...
The older you get – the lamer the birthdays get.
I turned 38... and I swear... in some ways it felt like it
should have been my 58th – or 68th.
My twin daughters turn 6 in October – yes – they are definitely
princesses (and angels most of the time).
Now, THEIR birthdays are FUN.
Clowns, magicians, parties, tons of excitement and partying to
be had.
Which is (to some degree) is the way it SHOULD BE.
Every year we grow older, we do have reason to celebrate and
have fun.
...Another year wiser.
...Another year wealthier.
...A chance at a new year.
...A chance at making this year the best ever.
...Another year in great health.
...Another year with great relationships.
...Another year loving what you do for a living.
...Whatever your reason to celebrate your birthday – do it!
You know one nice thing I miss?
Birthday cards.
They are getting to the point of ridiculous in price at the
stores – ranging up to $8 FOR A CARD!
But, I recently started using http://www.troycards.com and LOVE
IT.
I enter my contacts in there and send them cards for any, and
all, kinds of occasions.
Try it out if you like – on me...
2 FREE cards to mail out
1. Go to http://www.troycards.com
2. Username: troywhite
3. Password: thankyou
See for yourself. If you decide to use their service – make
sure you do the personalized handwriting font. You send in a special paper and
they turn your writing into a font so all your cards look like they came from
you, in your handwriting.
Works great.
Here are some ideas on occasions you can use cards:
Birthdays (automated)
Apologies (for not staying in touch)
Anniversary as a customer (1 month, 6 month, 1 year)
Seasonal
Motivational
For fun
Oriental greetings
Looking inward
Zodiac
Sports related
Holiday pictures
Formal
Invitations
Keeping in touch
Special offers
Seasonal sales
Paying too much tax to the taxman – need money
Pay 50% now… pay the rest… never
My accountant (spouse, kids, staff, supplier) is driving me
crazy
Scratch and dent sale
Marketing test
Help me win a bet
I messed up
Wallet mailer
Tabloid type event (EXPOSED, REVEALED, UNCOVERED….)
Joint venture or alliance with other businesses
Doctor endorsed with fake prescription pad
To help you with the worry (Guatemalan worry dolls)
Graduation (kids – theirs, yours, your pet, your parents, your
spouse, your relatives, your friends)
Try sending more cards – people don't do it anymore and you
WILL STAND OUT FROM THE CROWD.
PS: If you send me your name, address and birthday – I will
make sure YOU get a card!
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