Recent Marketing and Advertising Articles

for Your Small Business

In 1934 a florist (B. Altman @ Company) ran an advertisement that went like this:

"We believe there are 500 men in New York who love their wives... and want to give them flowers for Easter

So... we've provided 500 old-fashioned bouquets... ready now and packed in beautiful boxes. They're just inside the Fifth Avenue entrance... all at one price and that one price very easily to afford" ($2.50)

Simple?

Yes.

Successful?

500 bouquets sold in 3 hours = 170 PER HOUR!

So, yes.

The reason why this is mentioned here?

Could YOU not find a way to make this work?

You are appealing to an upcoming holiday -- one typically not thought of by men that often as a reason to give flowers. [Hint: Thanksgiving AND Halloween coming up – both GOOD reasons to have a promotion]

You are appealing to the simple nature of men... make is EASY to buy (packaging done – right inside the door – one price – not expensive... all of these make it EASY to buy).

How could you run a special bundle promotion for Halloween or thanksgiving?

Not hard to figure out is it?

"Thanks for being a great customer – here is a special offer just for you. Offer good until midnight on Thanksgiving day."

Think it through – and get your promotions going! Canadian Thanksgiving is only 2 weeks away – your promotions better be out by this Friday!

(PS: The ad above was written by Ruth Packard – one of histories greatest copywriters who understood the power of simplicity and ease of order).