Recent Marketing and Advertising Articles
for Your Small Business
Chapter Thirty-seven: Marketing Reminders for October and
November
It's now time to start planning for October and November
promotions.
Look at the time it will take to write your promo, organize
printing and envelope stuffing, mailing etc. 3 weeks can fly by in no time.
Here are a few upcoming events (with grabber ideas to be
attached to top of the letter – see http://www.orientaltrading.com for a ton of grabber
ideas) that tie in nicely to your promotions:
=================
>>>> OCTOBER <<<<
=================
DON'T MISS: Canadian Thanksgiving!
No matter where you work, you may have Canadian clients on your
list... and their Thanksgiving is October 9th (the US Thanksgiving is November
23).
==============================
SAMPLE THANKSGIVING GREETING CARD
==============================
Hope you have a great Thanksgiving!
I have prepared an extra little Thanksgiving surprise for
you.
This will be the first, and last, time you will see me behind
bars!
When you have a chance... go to
http://www.cashflowsurges.com
>>>>> Other side <<<<<<
In this season of gratitude, I give special thanks for your
friendship and support.
Best wishes for a joyous Thanksgiving holiday!
I hope you have had a fabulous year so far... and that it only
gets better heading into the last of it.
PS: remember to have a look at Troy behind bars...
http://www.cashflowsurges.com
======================
THE BIG ONE: Halloween!
======================
One of the biggest adult holidays and the 2nd biggest kid’s
holiday of the year.
Be prepared.
From Oriental Trading.com:
SKELETON CARDBOARD DECORATIONS, GRIM REAPER FOIL HANGING
CUTOUTS, HANGING JACK-O-LANTERN DECORATIONS, LIGHT BULB BUBBLE BOTTLE
NECKLACE
Other dates to note:
October
2) Indigestion kills Aristotle (322 B.C.)
3) Jelly babies were invented (1870)
4) Silent screen star Buster Keaton’s B-day
5) Picture postcard introduced (1872)
8) First photocopier marketed (1907)
9) Canadian Thanksgiving
12) Columbus discovers America (1492)
21) Edison invents the light bulb (1879)
November
1) Michelangelo finishes Sistine Chapel ceiling
6) Motor car bumpers patented (1905)
13) Bra patented in the USA (1914)
23) US Thanksgiving
26) First table tennis sets made (1889)
29) 26 shopping days until Christmas
========================================
How can you make the most of this email?
========================================
The possibilities to tie in holidays to your promotions are
endless.
The key is to pick one, craft a sales letter around the theme,
and get it sent out in a timely manner.
--------------------------------------------------------------------
SAMPLE LETTER
CUSTOMIZE TO YOUR THEME AND BUSINESS
--------------------------------------------------------------------
Fellow _______________,
As you can see, I’ve attached a Skeleton to the top of this
letter. Why have I done this? Actually, there are two reasons:
1. I have something very important to tell you and I needed
some way to make sure this letter would catch your attention.
2. And second, since what I’m writing about concerns skeletons
in your closet, I thought using this as a little attention getter was especially
appropriate.
Here’s what it’s all about:
You know as well as I do, your customers are the ones that pay
your bills. So why do you hide that fact? Keeping things that important locked
up in a closet, can be very dangerous to your long-term profitability.
Your customers NEED to know you care... and that you appreciate
their business.
Yes, you probably said thanks when they bought... but have you
been in touch with them since? You should be on a bi- weekly basis. They do want
to hear from you, as long as you have something interesting to say!
Which brings me to the point of this letter and skeleton in the
closet idea...
I want to HELP.
I have a simple new tool you can use to keep in touch with your
clients more.
It will show them you care – and will bring them closer to you
in the end (which means they will buy more from you on an ongoing basis).
Here is what you can now do:
[Offer goes here risk reversal here testimonial here] call to
action here
PS summarize and reinforce the offer – even offer extra bonus
for taking action today
===========================================
If you need help with getting started, here are 2 options I can
provide right now
===========================================
1) Take the Sales Letter Success Workshop and Home Study Course
For a very minimal investment, you can learn exactly how to create sales letters
that sell.
http://saleslettersuccess.com/homestudy.html
OR... the BEST bundle I can offer you:
http://www.cashflowsurges.com
"A great handout package and resources kit. Lots of unique and
inspiring marketing techniques.
You always deliver more than you promise!
Thanks Troy." Kim Palmer
"Huge volume of useful material. Great value Troy!"
Ann Stewart
2) I can craft you a sales letter to tie into your campaign.
Warning though: I require 6 weeks in advance to complete a project like this –
or a rush charge does apply.
If you would like to discuss a customized promotional sales
letter for your business growth, call me at 403-259-4566 right away to reserve a
spot.
"…1175 orders in about 48hrs!"
I must say that the Results that we have seen from Troy's
copywriting skills have been amazing. I did a test run to one of our lists and
the numbers were quite impressive, although it was done during a holiday
weekend. See for yourself!
We had over 1175 orders in about 48hrs. The most exciting part
is that the orders kept coming and coming with no further effort from me. Troy
has assisted us in building our list and making consistent sales. The investment
in his services has been well worth it and we can see how the profits will
continue to come in.
I would highly recommend Troy's services. You want to take
advantage of his talent and expertise now because I am sure his prices will go
up soon.
Dr. Charlie DrakePresident of BraveHeart Productions
http://www.ItsEasierDoneThanSaid.net
***> If you can't find an idea or two for a promotion with
all these big truly coming up – we REALLY need to talk!
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