Recent Marketing and Advertising Articles
for Your Small Business
Chapter Forty-one: The power of a simple thank
you
Late last week I send out a few hundred Thanksgiving cards to
my Canadian clients (thanksgiving here is Monday).
I used http://www.troycards.com – which I am now an avid fan
of. It is simple to use – easily customizable – and provides an almost-automated
way of keeping in touch with your clients.
(if you want to start using it – let me know and I will help
you get on the fast track to success with it)
From a few hundred Thanksgiving cards:
· 2 new copywriting jobs (potential ones – if they are
willing to wait until January, as I am booked solid right now)
· 4 sales of my Jail House Bundle
· Many, many thank you emails and phone calls (which, in
itself, shows how rare it is for people to see a thank you card from people they
have bought from in the past – hint, hint)
· And some serious good will! How many other
thanksgiving cards do you think they saw? Uhhh... let me guess... probably no
others... except for mine. How much do you think that helps me stand out in
their mind?
For a couple hundred dollar investment – it has seriously pad
off – already!
Let's see – $200 investment = $3,000 in immediate sales and a
potential $10,000+ in copy work -- PLUS the additional goodwill and future sales
it will bring me.
So – is it worth a small investment to you?
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