Recent Marketing and Advertising Articles

for Your Small Business

This just in...

Dave Rachford is a great guy and an awesome marketer. He recently emailed me the following as an example of GREAT MARKETING and advertising.

... "Thought you might like to look at an interesting DM piece from Toyota. As you know, I bought a brand new Toyota FJ cruiser (with "Dan Kennedy" money earned from http://www.cpamarketingcenter.com ), now they want to send me a die cast model for my desk.

Cool – I want it! Heck it's free.

Then they will hit me with "service specials" especially for me:

In other words, they send me a $2 car model, they sell / rent my name, and they pepper me with offers for accessories & such. Not a bad deal, I want the car model!

Of course it's "Free gift with purchase" but it's a nice little surprise – and a smart marketing agency move for Toyota. I wonder if the big three US dinosaurs are doing the same thing?

Dave Rachford, CPA – Marketer

http://www.cpamarkingcenter.com

As you can see – Toyota is well versed in building a "fence around their herd" as Dan Kennedy so easily explains. Keeping your clients happy is the surest way to build your business year – after year – after year. From repeat purchases to an incredible referral base, these types of strategies will always bring you solid growth.

Now – how many ideas out of this short article could you use in your business?

Also – if you are in, or know other in, their own accounting practice – may SURE you send them to Dave's http://www.cpamarkingcenter.com – his strategies work! His own Cruiser is decked out from head to toe with a vehicle wrap advertising his one business – destined to get massive publicity and attention. From the mailer.