· Are you running a headline in all of your marketing?

· Is it targeted specifically at your target customers?

· Is your biggest benefit in the headline (or sub and pre-heads)? If not a big benefit, is it controversial, or has the potential to SNAP them out of a trance?

· Do you talk about their needs and wants – and forget your own company's accomplishments?

· Are you specific in your claims? None of the "best in the world" type of claims – no one believes them anyhow.

· Does your marketing material answer the question – "would this help our field sales people close the deal, or pre-qualify the prospects?

· Does every piece of your marketing containing some form of measurement device?

· Does your marketing and advertising materials explain what it is you want them to do?

· Does it ask them to take action by phone, mail, email, web form, or fax?

· Does it answer all the questions your typical prospects ask your sales people?

· Can you specifically tell me who your ideal client is (age, sex, income, demographics)?

· Is the most common word in all your marketing "You"? If not – get rid of all the "I", "We", "Us" etc – they do not care about you! All they care about is what you can do for them.

· Do you have testimonials in everything that your prospects and customers see?

· Do you follow up with your prospects and clients at least once a month? Remember that there are totally different messages you want to send to your prospects and to your existing clients.

· Do you apply any form of psychology in your marketing? Making sure you address the most common psychological reasons that people buy (sex, money, greed, health, envy etc.)