Recent Marketing and Advertising Articles
for Your Small Business
Chapter Fifty-seven: The mind-boggling power of a print
newsletter
This weekend I attended a local Glazer Kennedy Inner Circle
meeting. These are localized chapters of the Dan Kennedy/Bill Glazer marketing
and advertising team. A diverse group of all industries and all levels of
expertise in the direct response market.
I spoke for some of the meeting on writing holiday promotions
that make you money and make your clients fall in love with your approach.
Simple letters you can send out at any time of the year that make new sales,
reactivate old clients, or just to say hi and keep in touch.
Rita was there are shared a story of the results she has seen
using simple print newsletters to grow their automotive business.
5 months ago:
· They run an automotive repair business on their
farm
· They have a number of employees
· They do not live near a town or city no local nearby
population to draw from
· They had never really kept much of a database
· People have to drive for miles to visit their shop and
get their car repaired
She starts working with Ron Ipach, who is a long time Dan
Kennedy student, who now teaches automotive shops how to use good marketing
techniques in their business.
One of the techniques taught is in the power of print
newsletters.
Rita started her first print letter 5 months ago.
4 pages
Jokes
Facts
Trivia
Cartoons
Specials on repair work
GET THIS: she bought a list of addresses surrounding her (quite
a wide circle out in the country). She has no names just the addresses of
these people. Bought 5,000 names to mail to. Once a month the 4-page print
newsletter gets mailed cold to these names.
The point is she has no list to mail to a completely cold
list that had never even heard of her before this is important as you will
soon see.
It costs her $0.10 to print each and $0.10 to mail each
(unaddressed bulk mail)
So her total outlay per month is $1,000 to mail to 5,000
homes. ($5,000 total to mail the newsletter each month for 5 months). Her
results:
OVER $200,000 in new business! Over 250 new clients!
With a simple print newsletter. Now, if Rita can do this with a
completely COLD list what can you be doing with your own client database?
Imagine what is possible if you put this same investment out there every
month.
200 thousand dollars from a 5 thousand dollar investment. For
every $1 she invests, she gets $40 back into the business.
So, do I have your attention yet? Do you see how powerful and
profitable this is?
When will you start doing it then?
Here is an easy way have your newsletter written for you! Dan
Kennedy has a done-for-you newsletter you can mail out to your clients. Every
month you get a new one you can send out and customize to fit your business. I
would highly suggest you at least look at it think about how cheap this is
compared to you struggling to do it yourself every month
Dan Kennedy Done 4 U (sign up through that link to gain access
highly recommended)
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