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for Your Small Business

A couple weeks ago I spoke at a

Glazer Kennedy Inner Circle

Meeting, and sold some of my Turning Word s Into Wealth packages to those who attended. One lady is just getting going in network marketing and was looking for some ideas on lead generation.

Here is what I wrote to her (hint: it applies to your business as much as hers… the key is to use your creativity to find the ideal fit to make this work for you).

My comments…

In your business, you have to dig deep to find some unique ways to get leads. There are thousands of people "selling the dream" of network marketing – and you will be just another one, at least until you find a unique angle to approach.

One person I wrote some stuff for was struggling with leads. She was running a 3 or 4 line classified – with the typical "Make $1,000 a day" stuff – completely useless. Everyone is doing that... and you have to stand OUT.

I wrote her this (she did have a unique angle to use – we have to find that for you):

Then she sent them the special report (The Success Secret) which details the industry – how it works – how people make money – and shares success stories of those who are doing very well. Of course, it ends off with a hard sell to get going with a phone call to at least start discussions to see if this is right for them.

This simple little classified pulled in extreme numbers of leads – more than she could handle. All with a simple change in the positioning (and in this case, using the celebrity angle as well).

Let me know your thoughts on this and the big heavy box you will receive in the mail.

NOTE: What tips, techniques, or advice can you SHARE with your prospects? If they are interested in buying from you – they are interested in buying from your competitors. So what are you going to do, or offer, to make their decision easier to buy from you? Advice and information is ALWAYS much appreciated.

Give them something worthwhile – something you could charge for. Make it very obvious in their eyes that you are, by far, the preeminent leader in your field. Then the choice is much easier – it can, in a way, completely eliminate the competition from their radar (if they are giving away the things like you do – there is no real comparison – right?)

Think about it… there must be SOMETHING your prospects want to know~!

If you can’t figure it out – ASK YOUR EXISTING CLIENTS.

What did they want?

What do they want now?

What would have made their buying decision easier?

Asking them can open some doors to things you have no clue on now. Try it.