Recent Marketing and Advertising Articles

for Your Small Business

Holiday shopping season is now in full swing... are you doing everything possible to make the last month of your year the best?

Right now is when you need to be out there in front of your clients noses – showing them exactly why they should shop with you again.

This is on top of your efforts to attract new clients.

How to Maximize Your Results

This Season with 2 Easy Steps

Why?

Because they are looking for a deal. A deal they can't find anywhere else – and it doesn't mean the cheapest price either... it means the most attractive offer.

Do you have multiple products and services?

Have you created an inventory of your products and services?

Do it – right now... the results will amaze you.

List off every product, service, report, package, or incentive you have for your clients.

Then fit like-minded products together in a few different ways – have a Silver, Gold, and Platinum package arrangement ranging from inexpensive to medium ticket price to high end price tag.

For example, maybe you run a massage business.

You could offer a 60 minute massage, a book on at-home-stress-relief, an audio complete with soothing music, massage oil for at home use, and a couple nice candles to top it off.

Let's say you price this at $75 – which is the perfect price point for many lower end gifts – package it up nicely with gift certificates on nice paper, a basket, wrapped up professionally.

Your gold offer – monthly massages for 6 months, free spa products, the book as above – plus one more on creating your own spa at home, the candles and oil also included, plus a nice pair of slippers for lounging. Price tag – $500

Your Platinum – 12 months worth of massages, all of the above, plus a facial and pedicure every other month (done by someone you subcontract with). This for $750.

This gives you 3 very nice packages that you can offer your clients... packages that are not available at any other time of the year.

Bundle them up real nice and have them wrapped up like a pro – and you will make a very attractive offer for your clients that are looking for simple gifts they can buy – right up to the husbands who will pay the big ticket price tag knowing

That the gift they are giving their wife will be very much appreciated for the next 12 months.

First – tell your existing clients – they are much more likely to buy than someone who has never bought from you before.

Then, your past clients who haven't bought from you in a while. Chances are good; they haven't bought from you because they haven't heard from you. So remind them you are around and you want their business.

Last, spread the word to potential customers.

How do you get the word out?

Postcards – simple – easy – great way to drive traffic to your holiday bundle sales page.

Direct mail – send them a simple letter to tell them what kind of special deals you have put together for them this year.

Phone calls – call all the customers and prospects that you have their numbers.

Personalized faxes to people who have bought from you before.

Web page graphics announcing your holiday offers – the graphics on your main page lead them to your sales page for the bundles.

A Warning though... if you are going through all this effort and work to improve your holiday sales – you had better make sure your message is done right.

The web page sales pitch you use must convince them to buy. The sales copy you use must compel them to take action. The image you are portraying to your clients and prospects must show them you know what you are doing – and will treat them with the utmost of respect.

The Sales Letter Success Program an excellent way to starting writing campaigns that make you money.

Once you run your holiday bundle and special – see which bundle worked best – and sold the most – then make it a standard part of your business.

Christmas is the hot buying season – so is the New Year!

Remember – the key to advertising and marketing success is consistent action. Always be testing new offers, new bundles, new advertisements, new marketing campaigns, new reasons to buy… etc.

Once you get a handful of promotions that work for you every time, you have a fantastic system in place that can make you money for years (possibly decades) to come.

But, if you don’t try something new – you won’t find out what makes you that 48:1 return that is possible. Or that extra $250,000 in 5 months, like some clients are getting.

To your holiday sales and a magnificent year end.