Recent Marketing and Advertising Articles

for Your Small Business

Chapter Sixty-nine: What is the most profitable daily action you can take?

Happy New Year! Hope you had a great holiday… now let’s get down to making 2007 the year 2006 could have been.

When it comes to marketing and growing a business, entrepreneurs tend to get stuck as to what they should be doing next to reach their yearly goals and objectives. They go from placing ads, to using coupon books, maybe some yellow page space, possibly even the odd mail out to people.

Which are all part of the marketing mix.

But, one of the most profitable daily things you can start doing is writing. No, you do not have to aim to write a book (although a book can be one of your greatest lead generation tools)… nor do you need to write a masterpiece.

Writing for 15 minutes a day (at minimum) will grow your business faster than you could ever imagine (especially if you have never used this technique before).

Things to write about:

· Client case studies – their experiences with your company, your service, your products

· Life – people love to hear about your personal life, dreams, goals, and ambitions. This does require you stepping out of your comfort zone (which is very good thing)… but you will immediately begin create a relationship with your clients that will last for many years to come.

· Your staff – write about them, how much they help you, how much you appreciate them. Also try writing short articles from their perspective about working with you, about working direct with the clients, about their lives and experiences or dreams and ambitions.

Seriously, writing for 15 – 30 minutes a day will do amazing things to grow your income – and your expertise.

You will have to commit to this – as once a month is a waste of your time (although it is better than nothing).

How to use your writings

· Newsletters

· Blogs

· Websites

· Booklets for lead generation

· Sales Letters

· Brochures

· Tip Sheets

· White Papers

· Use as audio cd

· Email follow ups

· Postcards

· Catalog copy

· Coaching program material

· Articles for on and offline

An easy way to get going if you find yourself stuck to start writing:

· List out 3 of the topics you would like to write about on the top of the page

· Set a timer for 5 minutes. Press start on the timer.

· Without thinking about it, start writing using the 3 topics you wrote out – you must mention all 3 topics in the first paragraph Write for 5 minutes (even if it is rambling writing that makes no sense at first) When the timer goes off, stop writing

· Do it again, or continue on from where you started for another 5 minutes… then another… then another

This helps break through a writers block – and it does work if you try it. Once you use this technique for a while it will be much easier to write without this method. 5 minute chunks keeps it simple

(HINT: shut off phones and DO NOT check emails while doing these drills)

If you commit to doing this for the next 6 months, you WILL experience profound breakthroughs (and profits) in your business this year. It has happened to me – and it will for you too… guaranteed!