Recent Marketing and Advertising Articles
for Your Small Business
Chapter Seven: Eight simple ways to stand out from the
crowd
• Make sure you are understanding and explaining the basics of
your products and what people are actually buying (when you survey your existing
clients, you may find that a large majority of them are buying from you for a
reason you never even thought of. Case in point – a guy was selling a book on
the insiders’ secrets of buying a used car. In surveying his clients he found
out that 75% of them bought the book for one chapter alone! This sparked an
entirely new focus and profit making campaign)
· Reevaluate your product offerings – where are the
profits coming from? Is it in sync with where you spend most of your time? Do
you spend 80% of your time on the products that generate 20% of the profits?
· Focus in on what your competition is weak at.
· Measure the profit potential when you increase your
price – total clients may decrease but profits may go up – test it.
· Position your company, or at least one product line,
to the affluent baby-boomer market. Make sure it is seen and perceived as very
high quality, and priced accordingly.
· Offer fewer choices for people – too many options
confuse people and they will walk away without buying anything if they are
confused.
· Can you make a part of your business mobile? People
are pressed for time these days so if you can make it easier for them they will
pay a premium.
Sell the experience – not the product.
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