Recent Marketing and Advertising Articles
for Your Small Business
Chapter Seventy-three: The power (and profits) behind
taking action
It does not take much to get free publicity. Really!
All it takes is some initiative on your part – and a few minutes here
and there to find the right tools to use.
I subscribe to a number of newsletters that either
educate me, or share tools that help me promote myself.
One of which is Small Business Netcast. They do a
regular online radio show and pod cast. Last week they had a promotion
to find entrepreneurs who want more publicity in their business, by
being interviewed on their show. Remember, all radio, magazine, and
newspaper editors NEED CONTENT! You can help them.
I expressed my interest to them, yesterday I got an
email saying they had a spot open for the afternoon. 3 hours later I was
finished my 20 minute interview with them. Today I am on the netcast –
and on itunes.
Total time invested from me?
3 minutes max to reply to their email.
20 minutes for the interview.
The results?
We will see… but the more links and mentions you have
out there… the more you will attract the right kind of clients.
Have a listen for yourself to discover some of the
biggest mistakes entrepreneurs and authors make in the marketing of
their business.
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