Now Is The Perfect
Time To Capture
More Business And Thrive... While Your Competitors Shrivel Up And
A Simple And Inexpensive Way
To Grow Your Business Quickly
In the Coming Year
Sick of all the bull*&$# out there in the media?
One day we are in a depression.
The next day, we are well on our way to a recovery. On the next
channel, they talk about all the layoffs and bankruptcies that surround
Do you see what’s missing in the media?
They HATE talking about the entrepreneurs and small business owners
who are THRIVING in the “worst
economic crisis in history”.
That doesn’t sell papers...
only the negative crap does.
Growing businesses are everywhere
They are raking in the profits by
They are capturing the lion share
of their industry.
of Past Programs
"Awesome strategies and tools that can be
implemented right now.
Overall, the most useful and practical
workshop I've ever been to!"
"A great handout package and resources kit. Lots of unique and inspiring
You always deliver more than you promise!
"Huge volume of useful material.
Great value Troy!"
"Creating my headlines during the writing exercise generated a sales on
the spot! COOL."
"Information is very useful and simple to implement!
"Incredible amount of useful information.
"Tons of information
and well worth it"
"Lots of great ideas, useful information and
techniques to put into action right away."
They are blazing new trails where
none existed before
a client of mine in a high end furniture business.
They opened their doors a few weeks ago using the campaign I
prepared for them. They had
over 1,000 people visit them during their grand opening
day , many buying.
The most common comment the owner heard that day?
“How have you done all
this with a recession on?”.
Now THAT is the kind of impression you want to make with your
potential customers... show them you are immune to a recession... for a
Are YOU making more money this year than last?
If not, it is the perfect time to rethink how you
are growing your business.
Try new things. Get the
inside scoop on what IS working in the new economy... and what old
techniques are bombing.
Last Wednesday, I had 4 different people
approach me with a request.
Each of them considered hiring me to help them with their
copywriting and marketing campaigns... but couldn’t or wouldn’t pay my
rates. I never claimed to
be a cheap writer... just an effective one, which comes with an
So they all asked... “what else do you offer that
could help me out?”
And when 4 separate people all ask the
same question on the
same day... I listen!
And they finally got me to announce something I
have been wanting to do for some time now...
The Sales Letter Success Webinar Program
Because no matter what
state your business is in now, we ARE faced with a new way of thinking,
of doing business, and of connecting with others.
People are looking at their spending habits
They are, rightfully so, much more
businesses now than ever before (after all, it is the tax payers footing
the bill for all the morons getting these billion dollar bailouts... and
no accountability for when or where they spend the money)
And they WANT MORE from you.
If you want their business, you had better be
catering to their new way of thinking and spending.
Which is exactly what we will be going through
during this 6 week webinar based
Each week, for 6 weeks, you log in through
your computer to a special page where we work together on creating
winning marketing campaigns.
If you haven't
been on a webinar before, you are in for a treat!
Not only can we talk
back and forth, but you will also be able to see on your screen the
actual copy I am helping create.
You will see how I
write the headlines, the bullet points, and the offer... then you
discover the simple formula that helps you do the exact same thing for
your business... any time you want.
Just a small sample of the
skills you learn…
Creating headlines that
make money! In fact, the headline is 90% of the success in
your marketing - yet 90% of businesses don't use them. See
why so many people have poor results with their marketing?
Learn how to do it RIGHT and your profits are guaranteed to improve.
ads that make more money per square inch than Donald Trump
could ever dream of (imagine a small 2” x 2” ad that makes you
thousands of dollars every week).
Simple, inexpensive, mail
campaigns that can make you some serious coin. One art
framing business turned a $100 investment into $2000 in 5 business
days. AND, every time they run the same promotion - they earn
pages that actually work! You are not in business to strictly
entertain (you are in business to entertain for a profit –
without profits you are out of business). Less than 5% of the
millions of web pages use effective copy to their advantage –
those that do make obscene amounts of money from single page
websites and promotions.
Direct mail follow up
systems that help you build stronger relationships with your
customers, and have them waiting with anticipation for your next
marketing promotion. If done properly, you can mail your
clients every week and they eagerly await what you are going to send
them! How's that for a change?
skill you need to develop before you can write
profitable copy – no one else is teaching this.
How to access the
keys that practically guarantee a sale.
You are full of emotion and your prospects are too – find the right
emotion with the right appeal and they will literally be begging you
to take their order and money
Foolproof tips on
grabbing a prospect's full attention,
without which no one will read your copy. Your prospects are
busy, distracted people. Get their attention in 7 seconds or
less – or they are gone. You will learn exactly how to
literally FORCE them to read your every word… and whip out their
credit card in a frenzy after they are done
Four ways to
improve every sentence
for maximum sales impact. Tight, compelling copy will keep them
reading – discover how to edit and tighten like a pro – and
ensure that they read your story end to end
How to add features to your headlines that almost
of the copy. With headlines being THE MOST important
component of your copy - find out what is working today to pull
in response rates 3 - 6 times higher than most professionally
Discover what the phrase
"salesmanship in print"
really means. This phrase has been used to describe
exactly what copywriting is for 100 years now. Why is it
important? And what is the real 'hidden' meaning behind
How to get the
you send a sales letter. You cannot succeed without this
technique. And it is easy to get confused on how to write
copy for an envelope, or not write copy for an envelope.
The numbers are in – discover which wins
How to prepare that
all-important first sentence
of any piece of copy. This gets your prospect to continue
reading. It is like a magnet that pulls their eyeballs to
follow the flow of the copy. How to write that first
sentence is something rarely talked about - yet next to the
headline it can be the most important
grabber in your entire marketing piece
Proven tips which keep your prospect
throughout the copy. When you prepare copy the right way -
people will read every SINGLE word you write. One of my
mentors most successful letters is a 52 page "special report"
that goes out - and pulls in an incredibly large dollar
amount for his client every year
How to identify the features and
benefits of your product or service. Both are important
but how you convey them to your prospects is critical. A
simple 3 step system you can use to find the real
benefits of your product and put them in words that ignites your
prospects interest level to boiling point
Secrets which help you
benefits of your
product. Benefits, not features, are the real sales hot buttons
What simple thing you can do
when the copy is not profitable that can often
turn a loser into a winner.
Most of us realize it is not even feasible to be perfect all of
the time and at times, your promotions aren't working.
Learn what to do, how to do it and how to turn a losing
promotion into a MONEY MAKING superstar
How to write a
double your response.
Right after the headline, most people go right to the end to see
the signature and the PS. If you have a killer PS, at
time, you can close the deal that quickly (I have done it).
They don't even read the copy - just the headline and the PS -
then they order. Find out how to make your PS as powerful
as your headline
5 tips on how to make
inviting and easy to
This alone will enormously multiply your selling power.
Once they start reading your letters or promotions - you MUST
make sure they there is nothing holding them back from reading
the entire thing... stopping only to order
Scientifically tested tips
prospect to order now.
Delay is death in the marketing world. Listen in on the
secrets of creating one letter (that took Ted 4 hours to write),
that FORCED the company to hire 7 people just to open the
checks! That company only was looking to make $200k from
that promotion - they ended up making somewhere in the vicinity
$8 Million dollars - from a letter written in an
lost art of creating offers
which cause your product to sell like hotcakes. People are
inundated with advertising - last I heard 3,000 per day the
average person sees. When you learn this technique yours
may be THE ONLY ONE they read that day
How to create
which are so mesmerizing your prospects with short attention
spans can read just them, and not all the copy, and still get
enough benefits to order
“Good writers know they are the prettiest girl on the block and its prom
I heard this from John Carlton first.
And it sums up exactly why YOU need to become a better writer.
It puts you in a position
It eliminates your
competition. No longer will
price be the deciding factor.
It improves your
It is a skill you can take
with you anywhere you live, and make money in any business you
It gives you a release for
all those ideas that are spinning through that ADD head of yours (ADMIT
IT: if you are an entrepreneur like I am, you have
wayyyyy too many ideas spinning around in there and you need to find
ways to let them out... before your head explodes!)
It adds a new
income stream to your business.
As soon as people start seeing what you’re doing, they will want
you to do it for them... and will be willing to pay you for it.
There is no better feeling than taking an ad you wrote, and
licensing it to someone else in a non-competitive market.
No extra work involved... moola in your pockets.
I have done this many times before, and I will show you how to do
Whenever you find yourself in a financial bind,
this is the one single skill that can get you out of the situation
quickly. I can’t recall who
it was (a famous musician and songwriter) that said “Anytime I need to,
I can write myself a new swimming pool!”.
As Dan Kennedy likes to say, “whenever I have something I want to
buy, I put together a letter and have my ‘herd’ (your customers) pay for
THAT is power.
What things do you want to do this coming year that
you need money for?
Time on the beach this summer?
A new car?
Get rid of some of that debt?
Want to buy some of that real estate that is at
rock bottom prices?
Maybe send your kids to that private school?
Or maybe you want to invest in yourself and take
some extra training or classes?
Maybe it's time to
expand your business, buy new computer systems, or even hire a new
employee to help you with your thriving business?
Whatever it is, your ability to write
you the power to “write yourself
anything you want to buy”.
How to get started now...
For only $197,
you get the knowledge and basic skills to write winning promotions that
can give you this and more.
Each week, starting
May 7th, you get over 60 minutes per week of hard core marketing skills
that will grow your business. Each week we will go deeper into the
single skill that can grow any business, anywhere in the world, with
just a computer at your side.
The ability to write
promotions that make money will be one of the most powerful skills you
ever develop... guaranteed.
"I feel equipped
to beginning some major marketing for my business and am so blessed to
have you as a mentor!
Thank you for sharing your expertise."
"I loved the small group environment - combined with your knowledge and
"Loved the workshop format, working with and coming up with ideas for
other industries as well. Should be even one day longer"
"I loved it all! But need more.
opportunity to become aware quickly and credibly about successful
marketing is the biggest thing I gained over the 2 days."
"The best things about the workshop are the examples of other successful
ads, how to relate them to my business and how practical the information
is. Loved the brainstorming of headlines for each business."
"Just enough information. Great for
networking with other like minded entrepreneurs as well."
"Writing ads and working on them together as a
group gives incredibly valuable feedback."
touch. A genuine event that
designed to help.
Seems like a
bargain for all that I got out of it!"
your creativity, experience and dedicated support for us in the clinic.
I really get your commitment to small entrepreneurs...
best things for me – “wanted” ad idea, the 3x5 cards and uses (how to
the “warming up” idea, joint
venture ideas. "
Each week you will join me
through the special web browser I send you and we will start developing
your skill to craft money making sales letters.
May 7 - Module
May 14 - Module #2
May 21 - Module #3
May 28 - Module #4
(June 4th will be the only variation in
I am co-hosting a live event in Calgary
June 11 - Module #5
June 18 - Module #6
TIME: 11:00 PST, 12:00
MST, 1:00 CST, 2:00 EST
I AM NUTS FOR GIVING THIS AWAY SO CHEAP!
Honestly, I charge $7,500 minimum to write
a sales campaign for you. I am booked solid for 6 months in
advance, and only work with companies who are interested in sharing in
the profits I help generate.
So why am I doing this?
Mainly because I've been neglecting those
who are asking for this. 4 people last week asked for it, and I
have had a lot of requests to do a training series like this for years.
Rather than charging what I should be
charging (similar information usually sells for $797+)... I thought I
would offer it to the first 40 people who sign up, at this special
price. The sessions WILL be recorded in case you miss one or two.
And, I will be selling the recordings at a later date for a much higher
You get in at half the regular price, and
I will be coaching you to success... I want to earn your testimonial and
Sales Letter Success Webinar
-- 6 weeks of 60-90 minute
sessions delivered to you through live, interactive webinar technology.
You will visit a specific website I send you, and we can collaboratively
work on copy together, you can watch and listen as I do copy makeovers,
and you quickly get the skills needed to write winning promotions
- Mothers Day Promotion written with you during the sessions so you have
a promotion to run and gain an immediate return on your investment. The
mothers day promotion we will craft together will more than pay for your
investment in this program... and it will get you in front of your
clients on a regular basis (we will have 3 parts to the Mother Day
promotion, that are sent out a few days apart). NOTE: Module #1
on May 7th will have you and I working on the promotion to be sent out
to your list right after the class.
- The complete Sales Letter Success templates and recordings, delivered
to you weekly during the program. If you have to miss a
class... no problem. You get access to all the materials,
workbooks and recordings delivered to you immediately after the live
- Headline and bullet swipe files for all your future promotional needs.
The swipe file will quickly become your new best friend! This
is the secret weapon behind many of the top promotions you see online
and offline. It gives you hundreds of ideas for offers, headlines,
bullets, and emotional hot buttons.
- Hot rolodex of tools and resources for growing your business and
improving your cash flow
- Bonus: Small Display Ads template lead generation program to get
you more prospects to use your new skills with
- Bonus: Turning Your Words Into Wealth Manual – the same material
that was mentioned on Forbes.com for exceptional “contrarian” marketing
- Bonus: Recordings of Sales Letter Success Home Study course. I
used to offer a full day Sales Letter Training program, and you will get
the recordings and transcripts of the past class as well. This
sells online right now for $197... you get it free.
Plus, you get a large number of
helpful workbooks, tip sheets, and reference guides to help you along.
orders in about 48hrs!”
I must say that the
Results that we have seen from Troy's copywriting
skills have been amazing. I did a test run to one of
our lists and the numbers were quite impressive,
although it was done during a holiday weekend. See for
We had over 1175 orders in about 48hrs. The most
exciting part is that the orders kept coming and
coming with no further effort from me.
Troy has assisted us in building our list and making
The investment in his services has been well worth it
and we can see how the profits will continue to come
in. I would highly recommend Troy's services.
Dr. Charlie Drake, President of BraveHeart Productions
I'm tough on writers, Troy is one of the
best young copywriters
in North America today.
I can recommend his services without hesitation"
Sincerely, Ted Nicholas, The King of Print Advertising
last piece created over $47,857 in revenues for us,
within the first 48 hours...
not only that... it all happened during the weekend
which is absolutely the worst time to launch a new web
campaign like this.
Joel Christopher, Best Selling Author
would recommend Troy highly if you want significant
returns in a very short period of time.”
Scott Martineau, Co-Founder and CEO,
ConsciousOne.com, #1 Best Selling Author, "The Power
[55,000 books sold in 3 mths]
Only 40 people will be accepted into this
program at this time. I want to keep it as small as feasible to
make sure you get as much help as I can provide.
up now before registration closes!
I hope to see you signed up, and I look forward to
helping you make a lot more money in the coming months.
There is no better way to improve your cash flow
and attract new clients than
by mastering this skill.
And you will not find a better bundle than this for
getting started with your campaigns... guaranteed.
Join us, and by class 3, if you honestly feel the
skills you learn are not going to help you make more money, let me know
and I will refund your money. I highly doubt you would ask for it
though... these skills are the most important ones you can and will ever
learn for making more money in your business. It is also a very
powerful way to create a separate stream of income, even a full time
career if you want.
See you on the calls.
Click here to reserve your seat
Your Words Into Wealth
PS: Where else are you
going to get personalized attention and help creating your marketing
campaigns, for anywhere near
Especially by someone who has made their clients many millions of
dollars in the past few years alone.
...You can buy the books... chances are
good you won’t read them in completion, let alone actually do the
exercises. Personally, I have well over 6,000 hours invested in
this specialty... and I am willing to share with you the
"best-of-the-best" that works for me and my clients.
Do YOU have a
spare 6,000 hours? Didn't think so.
gets you going in 6 weeks.
...You can go to the seminars... they are 10 TIMES
this price, at a minimum (I have been to many of them... upwards of
$5,000 - $10,000 per ticket to attend).
...Or you can invest the $197 right now, and be
WELL on your way to writing winning letters in the next 6 weeks.
It should be a simple choice to make... will you start improving
your results now... or will you continue to put it off “until later”?
Follow your instincts and get signed up if it’s important to you right
I will kick your butt and get you writing
the way you can...